• What is marketing?
• Why it is needed? 
• What is Digital Marketing?
• Overall Marketing Process
• Why Digital Marketing better perform then traditional Marketing ?
• Digital Marketing Process
• Visitors Engagement 
• What is engagement?
• Why it is important?
• Examples of engagement Bringing Targeted Traffic
• How to convert traffic into Lead…? 
• Types of Conversion
•  Overall Conversion Process
• What is Website Structure… ?
•  Why it is important?
• Types of Landing pages 
• Performance Evaluation
• Why it is Important?
• Tools Needed

• Overview of Internet knowledge
• What is Difference between Internet & web
• Websites Overview
• What is domain ??
• What is domain names & domain extensions
• What is web server & web hosting
• Different types of web servers
• Types of websites
• What is domain name & web hosting
• What is Plug-in??
• Creating blueprint of every webpage

• Understanding of SEO
• Understanding of Online traffic
• Competitor Analysis & keywords targeting
• Content research planning and optimization
• Creating seo strategies
• Various reporting methods
• Type of SEO??
• What is On page optimization?
• What are primary keywords, secondary keywords and tertiary keywords?
• Keywords optimization
• Content optimization & planning
• Understanding your audience for content planning
• What is the difference between keywords stuffing & keyword placement
• Internal linking
• Meta tags creation
• Creating Webpage in HTML
• Using  google webmasters tool & website verification
• Sitemap creation & submission in website & webmasters
• How to write an optimized content 
• How to write a content for article, blog and press release
• What is off page ??? 
• SEO technique??
• SEO Auditing
• What is off Page Optimization ?? 
• What is Domain Authority?
• How to increase Domain Authority What are back links?
• Types of back links 
• What is link building? 
• Types of link building
• Link building strategies for your business
• Monitoring SEO process
• Preparing SEO reports
• How to save your site from Google Panda, Penguin and EMD Update
•  How to recover your site from Panda, Penguin and EMD

• Understanding of SMM
• Understanding medium of SMM 
• Social Content
• Basics of Branding
• Targeting and audience definition .
• Reporting and social reputation management 
• Social media paid advertising
• Social media Activates

Facebook Marketing

• Facebook marketing
•  Understanding Facebook marketing
•  Creating Facebook page
• Uploading contacts for invitation Exercise on fan page wall posting
•  Increasing fans on fan page
• How to do marketing on fan page (with examples)
•  Fan engagement
• Photo Best practices for Facebook advertising
• Important apps to do fan page marketing 
• Facebook advertising 
• Types of Facebook advertising
• Understanding Facebook best practices
• Creating Social media strategies 
• Paid Advertising
• Creating Facebook advertising campaign
• Targeting in ad campaign
• Payment module- CPC vs CPM vs CPA
• Setting up conversion tracking

Linkedin Marketing

• What is Linkedin?
• Understanding Linkedin
• Company profile vs Individual profiles
•  Understanding Linkedin groups
• How to do marketing on Linkedin groups 
• Linkedin advertising & it’s best practices
• Increasing ROI from Linkedin ads
• Linkedin publishing
• Company pages
•  Adv on linkedin
• Display vs text

Twitter Marketing

• Understanding Twitter
• Tools to listen & measure Influence on Twitter: TweetDeck, Klout, Peerindex
• How to do marketing on Twitter
• Black hat techniques of twitter marketing
• Advertising on Twitter
• Creating campaigns
• Types of ads
• Tools for twitter marketing
• Twitter Advertising
• Twitter Cards

• Introduction of Mobile Marketing
• Understanding of mobile marketing
• Mobile Marketing and Social 
• Media Mobile Marketing 
• Measurement and Analytics
• Fundamentals of Mobile Marketing
• Types of mobile marketing 
• Google Play store congregation
• Mobile advertising
• Mobile Paid Advert 
• Mobile Campaign set up
• Mobile SEO
• Advertising on mobile (App & Web)
• Targeting ads on Apps
• Targeting ads via location
• Targeting ads on search engine 
• Content Marketing on mobile

• Introduction to Web Analytics
• WHAT IS WEB ANALYTICS
• Purpose of analytics in Internet Marketing
• Admin Interface, Setting up an accounts and Web properties
• Managing account/Users
• Google Analytics Interface
• Home Tab Real time Data
• Understanding different types of goals
• Goal Creation
•  Understanding bounce & bounce rate
• Difference between exit rate & bounce rate
• How to reduce bounce rate
• How to set up funnels in goals
• Importance of funnels
• How to Integrate adwords & analytics account
• Benefits of integrating adwords & analytics
• Measuring performance of marketing campaigns via Google analytics
• What is link tagging
• How to set up link tagging
• Understanding filters & segments
• How to set up filters & segments
• How to view Customized reports
• Monitoring traffic sources
• Monitoring traffic behavior
• Taking corrective actions if required

• Introduction to Display adverting
• Creating image Video, flash Banner Ads
• Set-up Display campaigns 
• Understanding of Remarketing
• Set-up remarketing
• Campaign performance report 
•  Ad Performance Reports

• Introduction of Email Marketing
• How email works? 
• Challenges faced in sending bulk emails
• How to over come these challenges? 
• Creating a broadcast email
• Email Tracking reports
• What are auto responders?
• Set up Email Campaigns
• Introduction Of Mail Chimp 
• Email Template Designs
• Bulk Emails 
• Promotional Emails
• Tricks to land in inbox instead of spam folder
•  Top email marketing software’s & a glimpse of how to use them
• Improving ROI with A/B testing

• Introduction Of E Commerce Marketing
•  Understanding of E Commerce websites
• Creating E Commerce Campaign What is dynamic Advertising ??
• Understanding of MCC Account -Set-up MCC Account
• Creating E Commerce Ads 
• Difference between E-Commerce software and Shopping Cart software 
• Payment Gateways, Merchant Accounts & Logistics for physical goods. 
• How to do Google Product Listing Ads (PLA) for ecommerce websites.
• How to do SEO for an ecommerce website.

• Understanding of Lead Generation
• Types Of Lead Generation
• Understanding Audience  Behavior 
• Understanding  Target Audience
• Lead Generation Platforms 
• Set up lead generation campaigns
• Understanding landing pages
• Understanding thank-you page
• Landing page vs website
• What is A/B testing?
•  How to do A/B testing
• Selecting landing pages after A/B testing
•  Converting leads into sales
• Creating lead nurturing Strategy
• Understanding lead funnel
• Steps in leads nurturing

• Understanding Content marketing
• Blog writing
• Website content writing
• Infographics Content writing
• Content strategy?
• Keyword research for content ideas
• Optimizing content for search engines
• Understanding online influencers 
• 10 ways to connect with online influencers
• How to increase opt-in email list with content marketing with examples
• Case study on content marketing

• Understanding of SEM
• Google Ad words and its importance
• Set-up Ad words Account Campaign optimization
• Getting started on pay per click (PPC)
• Key Components of paid Ads
• Fundamental of Google AdWords
• Keyword analysis
• PPC Campaign Set-up
• Creating PPC strategy
• Understanding inorganic search results 
•  Introduction to Google AdWords & PPC advertising
• Overview of Microsoft AdCenter (Bing & Yahoo)
• Setting up Google AdWords account
•  Understanding AdWords account structure
• Campaigns, Ad Groups, Ads, Keywords, etc. 
• Types of Advertising campaigns- Search,
• Display, Shopping & video 
• Difference between search & display campaign 
• Understanding AdWords Algorithm
• How does AdWords rank ads
• Understanding AdWords algorithm (ad rank) in
• detail with examples
• What is quality score
• Why quality score is important
• What is CTR?
• Why CTR is important?
• Understanding bids
•  Creating Search Campaigns
• Types of Search Campaigns- standard,
• Standard, All features, dynamic search & product listing
• Google merchant center,
• Creating our 1st search campaign
• Doing campaign level settings
•  Understanding location targeting
• Different types of location targeting
• What is bidding strategy?
• Understanding different types of bid
• Strategy
• Manual
• Auto
• Advanced level bid strategies
• Enhanced CPC
•  CPA
• What are flexible bidding strategies?
• Understanding flexible bidding strategy
• Pros & Cons of different bid strategies of ad-extensions
• Understanding ad-extensions
• Types ads Adding ad-extensions in our campaign
• Creating ad groups
• Finding relevant ad groups options
•  using tool
• Creating ad groups using tool 
• Understanding keywords
• Finding relevant keywords
• Adding keywords in ad-group 
• Using keyword planner tool
• Understanding types of keywords
• Board, Phrase, exact, synonym &
• Negative
• Examples of types of keywords  
• Pros and cons of diff. types of
• Keywords
• Creating ads
• Understanding ad metrics
•  Display & destination URL
• How to write a compelling of copy
• Best & worst example of ads
• Creating ads
• Tracking Performance/Conversion 
• What is Conversion tracking?
• Why is it Important
• How to set up conversion tracking
•  Adding Tracking code in your website
• Checking conversion stats 
• Optimizing Search Campaigns
• How to optimize campaigns at the time of creation?
• Optimizing campaign via ad groups. 
• Importance of CTR in optimization
• How to increase CTR
• Importance of quality score in optimization
• How to increase quality score
• Importance of negative keywords
•  Optimization
• Evaluating campaign stats
• Optimizing with conversion report
• Optimizing with keywords 
• Optimizing performing keywords
•  Optimizing non performing keywords 
• How to decrease CPC
• Analyzing your competitors
• performance 
• Creating Display Campaign
• Types of display campaigns 
• All features, Mobile app,
• Remarketing, Engagement
• Creating 1st display campaign 
• Difference in search & display
• campaign settings
• Doing campaign level settings 
• Understanding CPM bid strategy
• Advance settings 
• Ad-scheduling
• Ad-delivery 
• Understanding ads placement
• Creating diff. ad groups
• Using display planner tool
• Finding relevant websites for ads 
• placement 
• Creating text ads
• Creating banner ads using tools
• Uploading banner ads
• Optimizing Display Campaign
• Remarketing
• What is remarketing?
• Setting up remarketing campaign
• Creating Remarketing lists
•  Advanced Level list creation
• Custom audience